NEW DELHI: Nokia on Wednesday launched its much-awaited cameraphone 808 Pureview in India. It will be sold at a Best Buy price of Rs 33,899.
The smartphone has a 4-inch wide screen and runs on Symbian Belle. It boasts of 41 MP sensor and the advanced imaging innovation featuring Nokia's award-winning Pureview technology and Carl Zeiss optics. This makes it among the best smartphones available in India currently.
Nokia has a tie-up with Dolby Laboratories
that has helped it introduce a rich cinematic sound output in 808
Pureview which features both Dolby Digital Plus and Dolby Headphones
technology. In addition, Nokia is bundling a Dolby Headphone with
Pureview 808.
Besides, Pureview has two microphones that
capture a near perfect sound recording to make the videos with rich
CD-like audio recording enabled by Nokia Rich Recording, earlier only
possible with external microphones.
Above all, its new pixel
oversampling technology, superior low-light performance and the ability
to save in compact file sizes for sharing in email, MMS, and on social
networks, the Nokia 808 Pureview promises the users to capture
high-quality images in any conditions. Pureview also has full HD 1080p
video recording and playback with 4X lossless zoom.
Significantly, a software upgrade promised by Nokia with the latest
Belle feature pack software upgrade for its other smartphones will add
cinematic 5.1 Dolby surround sound for better music and movies
experience to handsets like Nokia 700, 701 and Nokia 603.
With
Dolby technologies in its smartphones, Nokia claims to turn them into
devices which can deliver high-definition (HD) content with Dolby
Digital Plus 5.1-channel surround sound to HDTVs, audio/video receivers,
and home theater systems.
Pureview 808
comes in only black and white colours and will be available across
Nokia retail outlets starting Thursday with an MRP of Rs 34,999. It is
powered by a single core 1.3Ghz microprocessor which seems inadequate
but according to Nokia, the phone has another processor dedicated to the
camera function, thus ensuring a reasonably good performance. It has a
16GB internal storage, expendable up to 32GB with a microSD card. The
RAM seems rather low at 512MB.
Speaking at the launch, Vipul
Mehrotra, director and head of smart devices, Nokia India said, "Nokia
has always been known for its imaging legacy. What started off with a
simple objective to create the most advanced imaging device, the Nokia
808 Pureview has evolved into something extremely revolutionary.
PTI adds: Mehrotra,
however, clarified that the handset would not compete with cameras per
se. "We are not looking at competing with cameras. Users can do other
things with Pureview 808 apart from just clicking pictures," he said.
Asked if one would see the Pureview technology coming to its other
handsets, Mehrotra said, "We would like to introduce this technology
across our lines of products."
"Nokia is a full line player
with focus across product lines. Our aim is to bring innovation at every
price point, be it the Asha series or the Lumia devices. We would look
at taking the Pureview technology, which has taken five years to
develop, across categories," he added.
Priced at Rs 33,899 MRP, the phone is also placed cheaper than Samsung's SIII (Rs 43,180) and HTC One (42,999).
Till now, Nokia was offering 12MP as the highest available capacity for
cameras with its N8. It offers low-cost phones, especially under its
Asha series, while its high-end smartphones include the Windows-powered
Lumia series.
Nokia has struggled in the past in the smartphone segment with Korean giant Samsung and Apple
grabbing major share of the global pie. It is betting big on its tie-up
with Microsoft (to bring Windows operating system to mobile phones) and
Pureview 808 to help it reclaim its numero uno spot.
As per a
Gartner study, Samsung topped mobile phone sales (with 86.6 million
units) in the January-March 2012 quarter, dethroning Nokia which could
sell only 83.2 million units.
